A monolingual view from Rainbowstreet

The renovation of Jabal Amman’s Rainbowstreet seems to be nearly completed, as was pointed out yesterday by 360east. It is already my favourite neighbourhood in Amman (I’m glad to live here) and the renovation has enhanced the area even more.

Pretty much in the middle of Rainbowstreet they created a location with a terrific view ranging from Jabal Al-Weibdeh to Citadel Mountain. It will most probably become a spot for people wanting to have a late-night chat with a friend. During day-time it offers everybody a good view over the city’s center. A sign explains some important places that can be seen on the opposite hills. Installing that sign was clever, but the sign itself is not.

rainbowmap.jpgrainbowmap2.jpg

Apart from the fact that they took the picture when there were still lots of trees impairing the view (add to that the photos’ poor quality), they unfortunately forgot about non-arab-speaking visitors when designing the sign. And I suppose that this viewpoint could become a destination for visitors from all over.

So like Rainbow’s street signage they had a good idea (who is ‘they’? does anybody know?), but then failed when executing it. Why not contracting an experienced design agency instead of having amateurs work on these important tasks?

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